Fall is in the air: pumpkin spice is everywhere, apple-picking trips are underway, and the sweaters are coming out of storage. But here’s the real question—is your holiday marketing strategy ready?

As summer winds down, we at BrandNEWS are taking a look back at the biggest PR wins, boldest campaigns, and clever marketing moves that dominated the internet this season.

In May 2024, Red Lobster found themselves in hot water. After an “endless shrimp” deal that turned out to be a little too endless, the company lost over $11 million and closed more than 50 restaurants. It was a classic case of biting off more than you can chew.

As we move into 2025, the world of public relations is evolving faster than ever. Between shifts in technology, audience expectations, and media consumption habits, brands must stay agile to remain relevant. At BrandNEWS, we’re always looking ahead. Here are the top PR trends we’re watching, and helping our clients navigate in 2025.

In today’s saturated market, standing out can feel like an uphill battle. But the key to capturing attention isn’t about being louder, it’s about being distinct and consistent. This is where effective brand positioning comes in.

Artificial Intelligence (AI) is reshaping the PR landscape at an unprecedented pace, offering both exciting opportunities and a variety of complex challenges for agencies. For PR professionals, understanding this shift isn’t just a competitive advantage, it’s essential. Here’s a look at the positive and negative impacts AI is having on the industry and why staying ahead of the curve is critical for long-term success.

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In today’s oversaturated media landscape, traditional marketing is no longer enough. You have to start thinking outside of the box. Audiences have become more discerning, socially aware, and heavily connected than ever before. They crave authenticity, value alignment, and meaningful engagement. That’s where purposeful marketing comes in, not as a trend, but as a transformative strategy that elevates brands from noise to necessity.

In today’s fast-paced digital world, getting your brand noticed isn’t just about having a great product or service, it’s also about telling a compelling story in the right places. That’s where a public relations (PR) agency comes in. From building brand credibility to securing high-impact media placements, PR services help businesses establish authority, enhance reputation, and drive significant awareness. If you’re considering handling PR in-house, here’s why hiring an experienced PR agency such as BrandNEWS, is a game-changer.

In today’s fast-paced digital world, getting your brand noticed isn’t just about having a great product or service, it’s also about telling a compelling story in the right places. That’s where a public relations (PR) agency comes in. From building brand credibility to securing high-impact media placements, PR services help businesses establish authority, enhance reputation, and drive significant awareness. If you’re considering handling PR in-house, here’s why hiring an experienced PR agency such as BrandNEWS, is a game-changer.

In today’s fast-paced digital world, getting your brand noticed isn’t just about having a great product or service, it’s also about telling a compelling story in the right places. That’s where a public relations (PR) agency comes in. From building brand credibility to securing high-impact media placements, PR services help businesses establish authority, enhance reputation, and drive significant awareness. If you’re considering handling PR in-house, here’s why hiring an experienced PR agency such as BrandNEWS, is a game-changer.