Last-Minute Holiday Marketing Strategy: 4 Quick Tips for PR & Digital Success

Fall is in the air: pumpkin spice is everywhere, apple-picking trips are underway, and the sweaters are coming out of storage. But here’s the real question—is your holiday marketing strategy ready?

It may still feel like summer, but in the world of marketing and PR you’re already behind the sleigh. Don’t panic. Use these simple tips to create a last-minute holiday marketing strategy that works across social media, digital campaigns, and PR.

1. Keep It Simple

Skip the elaborate ideas—save them for next year. Focus on one or two tactics you can execute quickly and well.

2. Join the Conversation

Good PR is about fitting naturally into what people are already talking about. Look for ways your brand can add to the holiday buzz without forcing it.

3. Make It Efficient

Your plan doesn’t need to be expensive, but it should be smart. Create content you can repurpose across platforms—social posts, email, and digital ads—so every piece works harder for you.

4. Don’t Force It

If you’ve truly missed the boat this year, that’s okay. Use the time to plan for next season. In branding and PR, it’s never too early to start thinking about the holidays.

Here at BrandNEWS, we help businesses pull together smart, last-minute holiday marketing and PR campaigns that drive results. Need help with social media, digital marketing, or press outreach? Contact us and let’s make this holiday season your best one yet.